Direct Mail Marketing
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3-D Books 2023 (Chicago-WTP)
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Direct Mail Marketing
While working as 1 of the 12 creative designers at Econoprint, I designed this 6" x 11" mailer to promote our in-house creative services—getting the word out that we weren't just a printing company. By creating a larger size postcard—yet staying within the confines of standard presort postal regulations—this marketing mailer stuck out, in comparison to a standard first-class postcard.
In an effort to promote a series of insurance offerings, I developed a 4-card set maintaining key visual elements to tie it all together in a cohesive set. Each individual card had messaging focused on the specific offering, while the graphic design, size, and mailing panels of each were reminiscent of one another.